Winning with UGCs/live action creatives
Apps and marketers are increasingly paying attention to UGCs and live action videos to capitalize on the candour and spontaneity of these videos that drives massive performance and engagement.
Yet so much of this is a blue-sky space, and the playbook is being written in front of us - be it scripts, structures, layouts and much more.
Join us in this webinar along with Liftoff + Vungle where we discuss the impact of UGCs on performance, formats that work, all about actors and so much more.
PANELISTS
Ngozi Ogbonna
VP Marketing
Mosaic Group
Crystal Duncan
Senior VP, Influencer Marketing
Tinuiti
Nick Candler
Freelance Consultant & Advisor
Natalie Drozd
Marketing & UA Lead
Fabulous
Kristine Prigarska
Senior Creative Producer
Liftoff Mobile
MODERATOR
Shamanth Rao
Founder & CEO
How to recruit actors for UGCs
How the format of UGCs varies by vertical or genre
How to prioritize UGCs vs. animated vs. display ads
Creative strategy for UGC vs. influencers
Sign up today.
Sign up today. If you’re unable to attend the live session, sign up anyway and we’ll send you the recorded version of the webinar once it’s done.