November 10, 2026

Your ad platform reports 1,000% ROAS. Where’s the money?

Your ad platform reports 1,000% ROAS, but the revenue does not add up. Check brand search, repeat buyers, attribution windows and overlapping claims.
November 10, 2026

Team spotlight: Jacopo, curious, fun, humble

Jacopo is a Senior Mobile Marketing Manager at RocketShip HQ, bringing over a decade of experience in apps and games, focused on monetization and product.
November 8, 2026

How to stress-test AI competitor research before briefing your next ads

Use three human checks to challenge AI competitor ad clustering, verify the full collection, and regenerate a clearer HTML and PDF report.
November 6, 2026

How to analyze 1,000+ competitor ads with AI

Use AI to collect competitor ads, analyze their media and group them into creative clusters. Includes a free skill and a visual sample report.
November 1, 2026

How much should a mobile game spend on user acquisition?

How much should a mobile game spend on marketing? Start from conversions: ideally 30 a day per campaign, 10 is good, times your cost per conversion.
November 1, 2026

How much should a subscription app spend on user acquisition?

How much should a subscription app spend on marketing? Work back from conversions: ideally 30 a day, 10 is good, times your cost per conversion, times 30.
November 1, 2026

How much does ad creative production cost for apps and games?

How much does ad creative production cost? Typical per-ad and monthly ranges for UGC, video, statics and playables, and why cost per winning ad matters.
October 28, 2026

The best user acquisition agencies for subscription apps in 2026

The best user acquisition agencies for subscription apps in 2026, picked by web-to-app funnel experience, creative volume, own tooling and team pedigree.
October 27, 2026

The best creative agencies for mobile apps and games in 2026

The best creative agencies for mobile apps and games in 2026, compared by weekly ad volume, own tooling, performance focus and apps and games coverage.