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Smash performance ceilings.

Scale profitably with AI-powered, creative-led growth.

Our AI-powered performance creative teams run thousands of experiments monthly to find your next winners so you can scale profitably and sustainably.

Outstanding Contribution to the Mobile App industry
Meta Business Partner
Google Partner
TikTok Creative Exchange
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$100mm+ Ad Spend Managed
10,000+ Ad Creatives Tested
100+ Apps Grown
$200mm+ 3 Acquisitions

Trusted by the best

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The silent killers behind every stalled ad account.

Three ads carrying 80% of your spend. Maybe four. You already know which ones. When one fatigues at scale, that's $5,000–$10,000 a day evaporating.

The symptoms you already recognize:

🚨 Your best month was two quarters ago. You can see the peak on the chart, and the decline that followed.
🚨 CPAs creeping up. Your best ad carrying more weight every week. Getting a little closer to the edge.
🚨 Nothing behind your winners ready to take over. You need new creative directions, not just more ads.
🚨 Competitors everywhere in the feed while yours are running on fumes. They're testing at a scale you can't match.
🚨 The feed gets noisier every day. AI slop everywhere. Creative fatigue doesn't care how many ads you launched. It only cares how many worked.

This compounds. Every week it gets worse. Your winners carry more. Your account gets more concentrated. By the time you see it in the numbers, you're already months behind.

If you're spending hundreds of thousands monthly running through a handful of creatives with nothing behind them, you're standing on a trapdoor. And you probably already know it.
That sounds familiar
From teams who were in the same position

"Improving efficiency while significantly increasing spend almost never happens, yet here we are."

Bill De Groot
Bill De Groot
CMO at Parent Lab

"Within 2 months, we beat our 'untouchable' top ad. Not just once, but with multiple new creatives."

Andrew Kao
Andrew Kao
CEO at 77SPARX

"Within weeks, they dropped CPIs by 65% with completely new concepts."

Patrick Stuart-Constant
Patrick Stuart-Constant
CEO at Sociaaal

Keep running the same playbook, or change the math.

× Stay the course...
❌ Your winner fatigues overnight. $5,000–$10,000 a day starts evaporating. Your team needs weeks to find a replacement. You don't have weeks.
❌ New concepts don't compound. Each test starts from scratch. No learnings carry forward. No momentum. Just throwing things at the wall.
❌ Every board meeting, you're explaining why growth stalled. "It's seasonal." "The market shifted." You're running out of explanations.
❌ You've tried agencies. Tried hiring. Tried doing it yourself. Right back where you started, watching the same cycle repeat.
❌ You know something has to change. You just don't know what.
✓ Or imagine this...
✅ 50+ new creatives hit your ad account every month. Structured experiments, each built on real insights from the last.
✅ When your top ad fatigues, the replacement is already live. Already scaling. It's not luck. It's the pipeline.
✅ CPAs drop because your creative mix compounds. Every week, the system knows more about what works for your audience and channels.
✅ You scale spend confidently. Efficiency improves as you grow. The thing everyone told you was impossible is just... happening.
✅ Even tests that don't win tell you what to try next. The losses compound into future wins. That's a system, not guessing.

This is the difference between running ads and running a creative experimentation engine built on decades of direct response foundations, powered by agentic AI workflows.

Show me how

How it works

"Give me six hours to chop down a tree, and I will spend the first four sharpening the axe."

01

🔍 We start by learning your business.

Not just your ad account. Your product, your users, your competitive landscape.

→ Your ads analyzed frame by frame by our AI agents
→ Where the concentration is, where the fatigue is, where the untested gaps are
→ Your competitors: who's spending, what angles, what's working for them
→ Most teams have never seen their business this clearly from a growth perspective
02

🚀 We start experimentation.

Structured experiments based on everything we learned. Not random concepts.

→ Tens (and sometimes hundreds) of new creatives per month
→ Each one targeting a specific gap, building on what the last one learned
→ Deployed into your account automatically
→ From starving for creative to overflowing with creative learnings
03

📈 The system starts compounding.

Every experiment feeds the next wave. Week 2 is smarter than week 1.

→ Winners get scaled. Tests that don't win still tell us what to try next
→ CPAs drop. You scale spend. Efficiency improves as you grow
→ The pipeline gets deeper every month, not shallower
→ You stop reacting to creative fatigue and start running ahead of it
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What our clients say

“

We scaled our spend and reached best-in-class efficiency metrics. Improving efficiency while significantly increasing spend almost never happens, yet here we are.

Bill De Groot
Bill De Groot
CMO at Parent Lab
“

RocketShip brought in a strategy focused on weekly testing and emotional storytelling. Within 2 months, we beat our 'untouchable' top ad. Not just once, but with multiple new creatives.

Andrew Kao
Andrew Kao
CEO at 77SPARX
“

We tested over 250 creatives together, and their team tracked every test with precision: what worked, what didn't, and why.

Nilufer Bhatti
Nilufer Bhatti
Head of Growth at Lingvano
“

Grew our UA spends from zero to 7 figures, helped our DAUs grow 7x, and get acquired by a public company.

Jeb Balise
Jeb Balise
CEO at DropFitness (Former GM at Zynga)
“

Within weeks, they dropped CPIs by 65% with completely new concepts. Their AI-native workflow ensured we stayed ahead.

Patrick Stuart-Constant
Patrick Stuart-Constant
CEO at Sociaaal
“

After A/B testing their recommendations, we dropped our CPI by 50%. That was a huge deal for our overall marketing efficiency.

Ekaterina Gamsriegler
Ekaterina Gamsriegler
Growth at Mimo
“

The volume and variety of creative they produce is staggering. Our business has changed for the better.

Zach Dixon
Zach Dixon
Co-Founder at Players' Lounge
“

They tested a massive number of creatives, systematically and methodically. Much of their work made light work of constraints like small audiences and limited budgets.

Billy Lan
Billy Lan
Co-Founder at JobGet
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Shamanth Rao

Who's behind this

I'm Shamanth Rao. I've been exactly where you are.

Bash Gaming → acquired by GSN for $170mm PuzzleSocial → acquired by Zynga FreshPlanet → acquired by GameLoft

Three times, I've led UA where the company's future depended on it. I know what it feels like to watch $5,000–$10,000 a day evaporate because a winner fatigued and there was nothing behind it.

After the third exit, I thought: why is everyone still doing this by hand?

So I built the system. Not an agency that makes ads. A system that finds winning ads, at scale, continuously.

The team

Performance marketers, creative strategists, and designers, each with years of hands-on mobile growth experience. The team I wish I'd had access to when I was in your seat.

Mobile User Acquisition Show 273 episodes with growth leaders from Duolingo, Supercell, Rovio, RevenueCat, Blinkist, Liftoff, and more.
Intelligent Artifice The show on AI-powered growth. Ad deconstructions, AI workflows, and what's next.

We live in this world every day. If you want to know how we think before you talk to us, start there.

Our results

Adventure Communist

Challenge: A 5-year-old game with declining performance and fatiguing creatives.

70% ROAS uplift through high-velocity creative iteration

70% ROAS Uplift 69% CPI Improvement
Parent Lab

Challenge: Scaling a subscription app profitably during massive market disruption.

3x scale while cutting cost per trial by 4x

3x Scale 4x+ Lower Cost per Trial 50+ Creatives Tested
Games2Win

Challenge: A gaming publisher with zero UA infrastructure.

From zero to profitable growth in 4 months

350k+ Installs 100%+ ROAS by d120 100+ Creatives
hampr

Challenge: A marketplace app in a hyper-competitive local category.

55% lower cost per install through creative experimentation and ASO

55% CPP Improvement 68% More Members 42% ASO Uplift
See all case studies
Podcast Playbooks Courses Blog Explore all resources

Media & speaking

Questions we get asked

How is this different from our current agency?
We've built proprietary AI tools into a seamless creative loop that runs every week on every account: analyze what's working, produce the next wave, deploy, track, repeat. We test thousands of creatives per client per year. Most agencies don't have the tools or the process to operate at that velocity.
Who actually does the work?
Performance marketers, creative strategists, and designers, each with years of hands-on mobile growth experience. The team is built specifically for this kind of work: high-velocity creative experimentation across multiple channels and verticals.
Tell me more about your AI tools.
We've built a suite of AI agents that power our creative loop: ad creative analysis (frame-by-frame, across your account and competitors'), automated bulk deployment to Meta, AI-powered image variant generation, and a reporting co-pilot you can chat with anytime. These aren't add-ons. They're woven into every account, every week.
How quickly will we see results?
Most clients see measurable impact within the first 4–6 weeks. Week 1 is a deep-dive audit of your account, your competitors, and your users. Week 2, the first creative wave launches. By weeks 3–4, winning experiments are scaling.
What if we already have an in-house team?
We work alongside in-house teams in three ways. You have media buyers but need creative: we provide the high-velocity creative pipeline, strategy, production, and testing that feeds your team's campaigns. You have a creative team but need media buying: we run UA across Meta, TikTok, Google, AppLovin, and 10+ channels. You want strategic support, not execution: our consulting service gives your team async access to our expertise, Loom deep-dives into your ad accounts, creative strategy guidance, and structured testing frameworks you can run internally.
What's the minimum budget?
$50,000+ per month in ad spend for fully managed services. Spending less? Our advisory service gives you access to the same expertise at a fraction of the cost.
What verticals do you work in?
Gaming, health and wellness, fintech, consumer apps, marketplace apps, and subscription businesses. Patterns from one vertical often unlock breakthroughs in another.
How do you measure success?
We build a measurement framework matched to your app's payback period and unit economics. Cohorted ROAS at the windows that matter for your business, creative-level performance tracking down to the hook and format level, and a learning loop where every experiment informs the next one. The system compounds. Week 4 is smarter than week 1.

You know the problem.
Now you've seen the system.

Tell us about your app and your growth goals. If we're a fit, we'll send you a custom growth audit within 48 hours.