iOS 14.5 and ATT are here, and the fallout is just as dramatic as we expected.
We were one of the first to offer tips and strategies on how to deal with the loss of IDFAs, and spent a year creating resources to help marketers emerge successfully from Apple’s decision.
If you are looking to get up to speed – or dive deeper into how to tackle the unique challenges of growth in a post-identifier world, some of these resources of ours might be helpful.
1. [Ebook] The Mobile Growth Handbook 2022
A follow up to the 2021 edition, this book has a section dedicated to iOS updates, challenges and solutions. The book features insights distilled from conversations with guests on the Mobile User Acquisition Show. We’ve summarized these in an easily skimmable form for easy reference - no matter what mobile growth challenges you’re facing, chances are you’ll find your answers here.
2. [Ebook] The Definitive Guide to Marketing in a post-IDFA world
This ebook is a primer on Apple’s IDFA policy changes and how they changed the basis of all mobile measurement. We developed this book over the course of 2020, immediately after Apple made their announcement – but the fundamentals and conceptual details are as relevant today for adapting to an identifier-less future.
3. [Ebook] The Mobile Growth Handbook 2021
The book is a compendium of insights from conversations with guests on our market-leading podcast The Mobile User Acquisition Show, in which we interview some of the smartest folks in the mobile industry.
This book is a good way to skim through their quotes, and then delve deeper into the episodes – not only on iOS 14 readiness, but also across the gamut of topics in mobile growth.
4. [Ebook] The Post - IDFA Handbook
Learn from the best in the world on how they are coping with a post-identifier world. The post-IDFA Handbook is a followup to our previous book Definitive Guide to Marketing in a Post-IDFA World - and includes highlights from the episodes of the Mobile User Acquisition Show that focus on iOS 14+ changes.
5. [Workshop] Mobile Growth Lab
Based on our own experiments and experiences, we created a comprehensive live workshop with sessions on how to go about tackling measurement without the IDFAs.
The Mobile Growth Lab gave us everything we needed to be ready for marketing in a post-IDFA world. This workshop series was comprehensive, covering all major topics (conversion value schemas, actual campaign structures, measurement tips, etc.). The Q&As and the Slack community were priceless — they allowed us to troubleshoot the SKAN data we were receiving and much more. Most importantly, the Mobile Growth Lab optimized for actionability – it was clear that Shamanth and team were teaching strategies that they were actually implementing & testing in the real world. For actionable, strategic, comprehensive insight into your mobile growth strategy, I highly recommend the Mobile Growth Lab.
Helene Blonz – Head of Growth at Jour
We conduct the live workshop twice a year. Sign up for the waitlist, and join our next cohort of industry leaders.
6. [Podcast] The Mobile User Acquisition Show
Every week, we share strategies from the leading edge of mobile growth. Each episode is self-contained and the full transcripts are available on the podcast website.
Advertising channels
The state of Google Ads UAC post ATT/iOS 14.5: 8 big changes & challenges
The state of Facebook Ads post iOS 14.5/ATT: 4 challenges & 4 opportunities
Back to the future: How pre-2016 UA strategies prepare us for a post-IDFA world
How to navigate programmatic advertising in a post-IDFA world – with Pau Quevedo, Lead (Programmatic Trading) at Goodgame Studios
Understanding SKAdNetwork
How will lookalikes and post-install event optimization work under ATT & SKAdNetwork?
A day in the life of an SKAdNetwork bid – with David Philippson, CEO and founder of Dataseat
SKAdNetwork 101: Understanding the mechanics of the updateConversionValue() method
How to design a conversion value framework for succeeding with SKAdNetwork – with Kevin Bravo, Co-founder at 2nd Potion
Measurement under iOS 14
How to use econometric models to supplement SKAdNetwork for mobile measurement in iOS 14 – with Brian Krebs (MetricWorks), and Anthony Cross (formerly at Big Fish Games)
The power of attribution modeling to calculate LTVs in a post-IDFA world – with Chris Farm, co-founder and CEO at Tenjin
How incrementality helps measure the true impact of marketing spend — with Maor Sadra, CEO & co-founder at Incrmntal
How mobile measurement will work with iOS 14 in a post-IDFA world – with Gadi Eliashiv, co-founder and CEO at Singular
The LTV metric will die with the advent of iOS 14 – but it was always an imperfect metric to begin with.
More than just conversion values: how to make the most of your SKAdNetwork data – with Paul Bowen, GM at AlgoLift by Vungle
Think about user flows
How to maximize IDFA opt-ins with thoughtful user consent flows
How IDFA changes in iOS 14 will impact retention and engagement strategies – with Andy Carvell, co-founder at Phiture
How to drive web-based user flows for your iOS 14 user acquisition – with Colette Nataf, CEO and founder at Lightning AI
Want us to tackle your unique post-IDFA situation? Talk to us.
