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UGC Production Services
High ROAS UGC Videos That Scale Profitably & Sustainably
Without The High Production Costs & Unpredictable Results
Built For Businesses Spending $25k+ a Month on Meta, TikTok or YouTube Advertising.
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Screenshot from TikTok Partner portal
Grow faster with high performance creatives. Our experience of 10000+ ads, $100mm ad spend and 100+ products help craft winning, performant ads - without breaking the bank.
TRUSTED BY
With Rocketship HQ’s UGC videos, you can:
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Unlock massive ROAS improvements
Improve ROAS by up to 20-40% ROAS using top 1% ads that are human, relatable - and performant.
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Find the perfect creators for your brand
Work with a variety of creators across demographics, age ranges, and interests so you have a creator mix that fits your brand like a glove.
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Get footage and finished ads FAST
Lean on our signature remote-shoot process to get testing-ready creative without breaking the bank.
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Run ads that perform, not just entertain
Use proven frameworks and script formats built on our experience of making 10,000+ ads.
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Build on an intimate understanding of your users
Hit key user motivations with our proven scripting process - to appeal to your exact audiences.
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Get creative that is performance marketing informed
work with folks who breathe creative *and* performance metrics day in and day out, so you get a clear quantitative read on your creatives.
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Work with the platforms
Get the inside track on new platform features from our partnerships with Meta, Google, and TikTok. Access exclusive offers from time to time - including ad credits and paid-for creatives.
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Stay on the leading edge
Get AI-informed creative to be on the bleeding edge of what is coming and new.
Eva Juretic, Growth Marketing Lead, HighriseAs one of the top-spending advertisers on TikTok, we have a high bar for great creatives, and Rocketship delivered on both production and performance. We thoroughly enjoyed working with the team, as they communicated strategy clearly, shared detailed briefs, and were generally very open and collaborative.
Siberia Su, UA Lead, MobilityWareWorking with RocketShip HQ was like working with a full-blown marketing department. They produced an incredible amount of innovative creatives, and offered detailed and valuable insights in our weekly reviews.
We’ve been on the leading edge of UGC ads for performance marketing….
…and we routinely churn out top 1% ads(screenshot from TikTok partner portal below).
UGC is HARD: here are some of the challenges we solve for
😢
Influencers take creative license
Influencers give us footage that looks nothing like what the brief specified.
How we solve for this: we work with creators, not influencers - and we make clear that they have to follow the briefs precisely.
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Production quality is unreliable
We’d get footage with light reflecting off the screens - or background sounds, which basically rendered the footage unusable.
How we solve for this:we have a comprehensive production checklist to ensure shoots come out right every time.
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Influencers are pricey
You’re often quoted astronomical prices for their audiences - or for shoot locations/equipment/props that you dont really need❌
How we solve for this: we work with actors and creators(not influencers) that run our signature remote-shoot process that keeps costs affordable.
😂
UGC performance can be unreliable
You often get scripts that look funny - or that look entertaining - but would bomb on the ad platforms. Or ads would have great upper funnel metrics(great - because it shows people are engaged) but just no downstream conversions(not great - because they aren't buying).
How we solve for this: we build UGCs based on proven frameworks that are built on our own experience of making 10000+ ads. Our entire process is run and managed by performance strategists and marketers that also manage millions in monthly ad spend - so we’re very dialed in on performance and data, not aesthetics.
And because we’ve refined and fine-tuned these processes over 10000+ ads, we’ve anticipated every pitfall, every challenge, every delay - and we now have a plug-and-play process that YOU can bolt onto your business to make and use high-performance UGC ads for ROAS, performance, and scale.
Join the Rocketship HQ UGC production program
If all of these appeal to you, I invite you to be a part of Rocketship HQ’s UGC creative production program.
If you join us, here is what the next 4 weeks will look like….
Week 1: Fasten your seatbelts
🤔Intake questionnaire: We review your inputs to truly understand your brand, your customers - and what drives performance.
🥇First concept outlines: We come up with outlines of concepts that we believe can work well for your products - based on our experience of 10,000+ ads, and our understanding of your product.
📞Onboarding call: We review with you the first concept outlines, to get your feedback and to ensure these are in line with your vision for the product and ads.
✍️Finalize concepts: Based on any feedback, we finalize and tighten the concepts, so they are ready to shoot.
Week 2: Lights, camera, action
🤝🎬Recruit creators: We shortlist and recruit creators that based on our past experience would perform well for your product.
🎥Remote async shoot: It’s shoot time! We use our signature remote-shoot process to get high-energy, high-performance footage from our creators.
Week 3: Getting ready for prime time
📥🗂️Receive and organize footage: We receive footage and clips from our creators(often we request 2x or 3x the footage that we truly need - so we have a buffer) - and get these organized for edits.
🎞️✂️Post-production: Our designers take over, and add overlays, messaging, transitions and quick cuts - so that the ad flows smoothly, while looking natural.
Week 4: Rock ‘n’ roll
📢Feedback and finalizing of footage: We share a master cut for your feedback, and work through any edits.
📏Prep variants/resizes: We make variations and resizes, to ensure you have everything you need to get rolling.
We offer 3 engagement levels. Which one is right for you?
Get a FREE no-obligations consultation to receive a FREE UGC strategy & roadmap that will lay out the exact opportunities for your product with UGC.
There are a lot of options you can choose from. Why choose this one?
Let’s face it. You’ve plenty of options out there for making performant ad creatives. You could:
🤝🏻Hire an influencer agency(and pay for the audience of these influencers).
🤝Hire a micro-influencer agency(that may or may not ‘get’ performance marketing).
🧑🎨Try to recruit creators with your internal in-house team.
📲DM creators on TikTok or Insta - and hope they’d be a good fit for you.
🤔Watch webinars or read books to try and ‘figure this out’ yourself.
📨 Ask folks on Slack groups what to do.
🧮 Ask your colleagues or industry friends what they are trying.
The truth is that these things may not move the needle at all for you. You’ve probably tried some of these multiple times.
And sometimes, you don’t want to hire an influencer and wonder if it will work. Or watch a 60 minute webinar and apply it all on your own.
Are you doing it right? Is the agency’s strategy right for YOUR situation? How do you even know if this is the right path?
I get it.
Sometimes you just want someone to do it for you.
Someone that’s been there, done that.
Someone with over a decade of experience, and a nuanced understanding of everything marketing, everything creative, everything UGC - with experience based on over 10,000+ ads made.
Zach Dixon, Co-Founder, Players’ Lounge“We unlocked some massive scale in the last few months thanks to the aggressive creative ideation, testing and iteration by RocketShip HQ. The volume and variety of creative they produce is staggering. RocketShip HQ has been a true partner in our ongoing growth. Our business has changed for the better. I’d recommend them to any friend scaling their business.”
Meela Imperato, VP of Marketing, Seated“Rocketship HQ not only understood intricacies of mobile, but also turned around campaigns, channels and creatives very very quickly - helping us to scale aggressively in a hyper competitive market.”
Someone that’s recognized by and has partnered with Meta, Google and TikTok - and prides themselves on being on the bleeding edge.
Someone that’s literally written the definitive books on marketing with UGC and creatives.
That is exactly what the Rocketship HQ’s UGC production services give you. Everything you need to win with UGCs, proven to perform, delivered to you in a ready-to-test format.
Who is this for?
This offer is right for advertisers that are:
💰Spending at least $25k a month on digital performance advertising.
🧪📝Willing to test and experiment with messaging, copy, and scripts in the service of breakout performance.
📈💰Focused on ads that perform and sell, not just entertain.
🔎Clear about their ideal customer profile, and key user motivations.
FAQs
I’m just starting out and I have small budgets. I have never run performance ads. Should I test UGCs?
No. We typically do not recommend UGCs for completely new advertisers, as these can be a significant commitment that may not be the best use of your time and money if you are brand new to performance marketing and have small budgets.
We’d recommend that you test out performance marketing with other creative formats - and come to us when you have reasonable clarity on your unit economics - and feel ready to scale.
TikTok advertising has never worked for us. Will this work for me?
While each product is different, our observation has been that many products that ‘do not work’ on TikTok ads struggle because they dont have high-performance UGC creative(typically because the creative is funny-but-not-performant, or isnt optimized for performance marketing best practice).
If you’re seeing performance on other platforms but not TikTok, our high-performance UGCs might be just what you need to break open performance on TikTok.
And we’ve seen that UGCs work very well on Meta, on ad networks and programmatic channels - so UGC isnt just a TikTok play.
Can you absolutely guarantee that UGCs will have X% ROAS for me?
Numerous factors go into performance of a marketing campaign. While there is no way to absolutely guarantee a certain ROAS or performance, our dialed-in process based on 10000 ads, 100+ products and $100mm in ad spend ensures that you have the strongest possible chance of unlocking strong performance, ROAS and scale.
What is a variant of an ad?
A variant typically takes a concept produced by a creator - and makes minor changes to it: this could include different overlays, hooks or footage - essentially changes that do not require a script or shoot that are done from scratch.
Do you produce creatives for CTV?
Yes!
How do CTV creatives differ from those for TikTok or digital advertising channels?
CTV creatives require a slightly different approach as compared to creatives for TikTok - as they require high production value creatives, often shot in locations that are specifically chosen(outdoors etc.), and require props/costumes.
We offer 3 engagement levels. Which one is right for you?
Get a FREE no-obligations consultation to receive a FREE UGC strategy & roadmap that will lay out the exact opportunities for your product with UGC.