The install is just the first step of a user's journey. Some of the biggest wins for subscription apps come after the install - as the post install experience can often make or break an app's LTV, and therefore profitability.

That is what we share with you in this playbook: how to improve your LTV by testing onboarding, monetization and retention.

We deconstruct the many parts of the post-install funnel - and share some of the best practices, low hanging fruits and long term wins so you can unlock long term LTV wins, and thereby growth for your own subscription apps.