The Ultimate Guide to Mastering Creative Frameworks for Marketing Success.
This book dives into the world of User-Generated Content (UGC) and the magic behind creative frameworks that make marketing truly shine.
Winning with User Acquisition on Ironsource
This book tells you how to make your ads work on ironSource as a UA channel for your app. Delve into strategies that are commonly used on our team that has handled hundreds of apps.
Winning with Unity Ads - A Practical Playbook for App Marketers to unlock growth in 2024
Elevate your Unity Ads game with our Ultimate Guide! Master campaign optimization, boost ROAS, and unveil industry secrets for unprecedented success. Perfect for all levels, this guide empowers you to navigate Unity Ads with confidence.
Definitive Guide to Subscription App Optimization
Uncover the secrets of enhancing LTV for subscription apps by fine-tuning onboarding, optimizing monetization, and bolstering retention. Delve into the post-install funnel, discovering best practices, quick wins, and strategies for sustained success. All in this comprehensive all-you-need playbook.
How to Implement MMM to Measure Post-ATT iOS Performance: A Practical Guide
Unlock the secrets of post-ATT iOS measurement chaos! Diverse platform metrics can seem like comparing apples to oranges. Our book unveils the power of non-deterministic measurement, simplifying complexities. Discover how to execute an MMM in mere hours, no programming skills required.
The App Store CRO Playbook
Optimizing an app store experience can have a huge impact on performance and growth of an app. This book will help you create high-converting app icons, screenshots, feature graphics, and promotional videos, and will offer tips for optimizing visual elements for better conversions.
The SKAN 4.0 handbook: A practical guide for marketers
It’s been 2 years since ATT was rolled out and word on the street is that SKAN 4.0 looks encouraging.
In our book with the team at Singular, we're excited to share all that we learnt about SKAN 4.0 so you understand and get clear on exactly what changes to look out for.
The Ultimate Guide to UGC/Live Action Videos for Performance Marketing
In this book, we cover the A to Z of UGC production - including the exact guidelines we give our creators, and the exact scripts we use for our own communication processes.
The Mobile Growth Handbook 2023
3 years post-ATT the disruption is still all around us. This book features the choicest highlights from the episodes of the Mobile UA show in 2022. We hope it can help you with your growth plans and equip you with all that you need to scale your product in a post identifier world.
The Definitive Guide to Creative Testing on Meta/FB in a Post-Identifier World
We've worked with hundreds of apps and thousands of ads and we’ve been able to distill what makes for a winning creative testing process. We share the best practices in this book with real world examples from our accounts.
The Mobile Growth Handbook 2022
A follow up to the 2021 edition, this book has a section dedicated to iOS updates, challenges and solutions. The book features insights distilled from conversations with guests on the Mobile User Acquisition Show. We’ve summarized these in an easily skimmable form for easy reference - no matter what mobile growth challenges you’re facing, chances are you’ll find your answers here.
The Definitive Guide to Marketing in a post-IDFA world
This ebook is a primer on Apple’s IDFA policy changes and how they changed the basis of all mobile measurement. We developed this book over the course of 2020, immediately after Apple made their announcement – but the fundamentals and conceptual details are as relevant today for adapting to an identifier-less future.
The Mobile Growth Handbook 2021
The book is a compendium of insights from conversations with guests on our market-leading podcast The Mobile User Acquisition Show, in which we interview some of the smartest folks in the mobile industry.
This book is a good way to skim through their quotes, and then delve deeper into the episodes – not only on iOS 14 readiness, but also across the gamut of topics in mobile growth.
The Post-IDFA Handbook
Learn from the best in the world on how they are coping with a post-identifier world. The post-IDFA Handbook is a followup to our previous book Definitive Guide to Marketing in a Post-IDFA World - and includes highlights from the episodes of the Mobile User Acquisition Show that focus on iOS 14+ changes.
Fantastic information!
I always look forward to their new content! Extremely valuable, detailed and thorough information!
Good stuff
Insightful, content packed interviews
Always on point.
Great content. Love that it is mobile focus, with experts from our field.
Thoughtful, Honest Content
Love the in-depth discussions. Topics are always timely. A must-listen for Mobile Growth Marketers.
Compherensive resource for the app marketers!
This is a great podcast series where you get to hear from mobile industry thought leaders and learn from their experiences. I loved the every single episode. If you are looking to expand your skills on mobile growth and stay up to date,this is the podcast series you should check it out!
Keep it up, super informative and delightful
Great informative show that goes deep into user acquisition themes and strategies.Rich mix of topics and speakers.Would love to hear more about market size, revenue and margins, and other quantitative data points. Also would love future outlook on attribution, new channels etc.
Great insight.
Shamanth clearly knows his stuff, and has some amazing guests. I enjoyed his break down of what engagement means, since it’s so vague. Great listen if you’re into growth marketing or want to learn about paid Facebook ads.
Awesome podcast for Growth Marketers!
Amazing insights from industry leaders 🙂
Very valuable
This podcast is an invaluable resource for mobile UA!
No BS Tactics that you can use today
Very tactical, actionable stuff from the smartest minds in UA. Shamanth gets right to the point in this short podcast; he has a way of asking just the right questions to draw our actionable, useable tactics. Want to up your mobile growth & UA game? Check out this podcast today!
Great growth marketing podcast
A must-listen if you’re in growth marketing in tech/mobile. Really interesting guests!
One of the strongest podcasts related to Growth and Marketing
Shamanth consistently focuses on great content and questions from the leading minds in the worlds of startups, marketing, and growth.
Very informative!
Just started listening to this podcast and I love how practical and informative it is. Great stuff Shamanth! Can you do an episode on how you go about optimizing a Facebook campaign and how you add more ads and narrow down the high performers?
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