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The Definitive Guide to Meta/FB Creative Testing in a Post-Identifier World: Rocketship HQ : Mobile User Acquisition Agency
The Definitive Guide to Creative Testing on Meta/FB in a Post-Identifier World
How to architect a testing process for profitability and scale
From the team behind The Mobile UA show and Mobile Growth Lab
We’ve noticed the biggest difference between great ads and good ones isn't a flash ⚡️ of insight or one brilliant idea - but a clear, strategic creative testing process that embraces the specific dynamics of how the auction process works on Meta/Facebook, and how event tracking has evolved on Apple.
Apple’s ATT has added more fuel to this complicated fire - but in our work with hundreds of apps and thousands of ads , we’ve been able to distill what makes for a winning creative testing process - which we’re excited to share in this book.
WHAT’S INSIDE?
What influences creative cadence
Could it be location, platform or optimization event?How does a split test vs. Bayesian test perform?
How SKAN impacts creative tests for subscription apps
Dealing with data delays
What to do if your data comes in many days late?
How Meta’s algorithm works How SKAN and Meta interact
Why does Meta favor underperforming ads?
Understanding what the algorithm is optimizing for
Not everyone should test creatives
Running aggressive creative tests can & will hurt your overall ROAS/CPA
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