We are frequently active in various media outlets, conferences and events. Below is a selection of our past engagements:
- Business of Apps, App Leaders ft. Shamanth Rao, (Jan 2024, Article)
- Winner at APS Berlin 2023: Outstanding Contribution to Mobile App Industry 2023
- Vendry, Top Gaming and App Marketing Agencies for 2024, (Jan 2024, Article)
- Upptic, Creative, Data Modeling, TikTok, & AI (RocketShip HQ) – Games Growth with Upptic, (April 2023, Podcast)
- Adweek, As Privacy Sandbox Comes to Mobile, Queries on Privacy and Effectiveness Remain (November 2022, Article)
- Pocketgamer, How brain-training game Impulse optimised UA campaigns and CPAs in a post-IDFA world (April 2022, Article)
- Mobile Heroes Uncensored, 3 Ways for Mobile Marketers To Win in 2022 (And a Recap of Yays and Boos From 2021) (January 2022, Video)
- AppsFlyer, Mobile Apps Marketing Trends 2022 (January 2022, Article/Infographic)
- AdExchanger, Facebook Undercounted SKAdNetwork Conversions For iPhone 12 Users Since February, (August 2021, article)
- SubClub, How Apple’s App Tracking Transparency Affects Developers, (August 2021, podcast guest)
- Singular, State of iOS UA: Stats, Trends, and Strategies, (August 2021, panelist)
- Facebook, Preparing for launch: The crucial steps to take before your game’s release, (April 2021, article)
- Facebook, The Exciting Era of Automation, (April 2021, video)
- Incrmntal, Measurement In A Post Identifier World, (April 2021, ebook)
- App Promotion Summit, How to Implement an IDFA and SKAdNetwork Infrastructure, (January 2021, video)
- Mobile Dev Memo, 2021 predictions for mobile marketing (Dec 2020, article)
- Incrmntal, Anzu.io, Tracking the "Untrackable" - How Can a Marketer Evaluate Non-attributable Inventories?, (November 2020, panelist)
- AdExchanger, Apple Fixes A Major SKAdNetwork Bug – But Implementing It Still Won’t Be Easy, (November 2020, article)
- Mobile Growth Summit, IDFA: How Apple is Disrupting Mobile as We Know It, (September 2020, YouTube Video)
- AdExchanger, Will Apple’s Deadline Extension Change How Developers Get Ready For IDFA Changes In IOS 14?, (September 2020, article)
- Phiture, The Problem With Traditional Retention Metrics—and Three Metrics That Fill the Gap, (August 2020, article)
- PocketGamer, Impacts of iOS 14 IDFA changes on app monetization, (July 2020, article)
- LiftOff, Designing Ads for TikTok, (June 2020, Webinar)
- Phiture, Three Reasons Why and How Facebook Connect Can Drive Retention, (June 2020, article)
- Mobile Dev Memo, Bayesian Bandits: Behind the scenes of Facebook’s spend allocation decisioning, (May 2020, article)
- AdExchanger, Facebook CPMs Are Shooting Back Up, (May 2020, article)
- LiftOff, Unlocking Mobile UA on TikTok, (April 2020, Webinar)
- AppMasters, Video Ads Example for Facebook & Mobile Advertising, (April 2020, YouTube Video)
- Mobile Growth Summit, How Mobile UA Marketers can prepare for the future of Facebook Ads, (March 2020, article)
- AppMasters, Questions to Ask A Digital Marketing Agency, (January 2020, YouTube Video)
- Mobile Dev Memo, Why paid UA is the primary driver of discoverability for mobile apps, (January 2020, article)
- Pollen VC, Questions To Ask A Prospective Digital Agency in 2020, (December 2019, article)
- ironSource, 4 strategies for making killer native videos for user acquisition, (November 2019, article)
- Pollen VC, How Backtesting Can Protect You From Unrealistic LTV Expectations, (November 2019, article)
- AppMasters, How to Calculate Accurate ROIs from Apple Search, (November 2019, YouTube video)
- Braavo, The World’s Best LTV is Useless without Cash, (October 2019, article)
- Mobile Dev Memo, Taming Facebook CBO: 5 lessons learned, (September 2019, article)
- AppMasters, How to calculate LTV for mobile user acquisition without a lifetime of data, (August 2019, YouTube video)
- Mobile Dev Memo, Mobile ad fraud can be solved with smarter team incentives, (July 2019, article)
- App Growth Experts, Four Strategies for Winning the Short Form Video Opportunity, (June 2019, article)
- Appsumer, User Acquisition in 2019, (April 2019, Contributor)
- Mobile Groove, Navigating the jungle of mobile ad creatives in 2019 (March 2019, podcast)
- LAMA, Interview With Shamanth Rao (March 2019, interview)
- Qwil.co, Retention #Wins — How Small Retention Gains(~5%) Result In Massive LTV Improvements(~30%)and a Scalable Growth Formula (January 2019, article)
- Appsumer.io, UA is Entering A New Phase Of Sophistication in 2019–Are App Marketers Ready? (January 2019, article)
- Liftoff, How PuzzleSocial Grew UA Spend From Zero to $1.5 Million per Month (and Got Acquired by Zynga) (November 2018, article)
- Liftoff, 3 Key Strategies to Master Snapchat Ads (November 2018, article)
- App Growth Experts, How to Measure Influencer Campaigns in the Absence of Full Attribution (November 2018, article)
- IIT Madras- Vajra Colloquium Series, How Things Grow – The Unseen Forces That Drive Mass Adoption Of Technologies (September 2018, Presentation)
- Adexchanger, Mobile Apps Are Stalling On The Way To GDPR Compliance (August 2018, press)
- App Masters Online Summit 2018, Advanced Facebook User Acquisition Strategies (July 2018, speaker)
- App Masters Co Podcast, The Facebook Ad Creative That Will Dramatically Decrease Your CPIs(June 2018, interview)
- Mobile Presence Podcast, Amazing Growth Marketing Stories & Shortcuts From The Frontlines(May 2018, interview)
- Reforge, Two Strategies For De-Risking Mobile Launches (April 2018, featured expert in newsletter)
- Mobile Apps Unlocked 2018, Practical Applications Of Machine Learning & Automation For CRM(April 2018, panelist)
- App Growth Summit 2018, How Things Grow – Learning From The Masters (April 2018, speaker)
- App Growth Summit 2018, The New Face of Fighting Fraud: How Fraud Has Changed (April 2018, panelist)
- Adexchanger, App Advertisers Give Low Marks To Facebook's Instant Articles And Audience Network (February 2018, press)
- Mobile Growth Summit 2018, Winning Facebook Strategies For 2018 (Feb 2018, panelist)
- Liftoff, Strategies To Prevent Mobile Ad Fraud & Save Your Marketing Budget (Jan 2018, webinar speaker & featured expert)
- App Promotion Summit 2017, How To Create A Personalized App Experience (June 2017, panelist)
- VentureBeat, IronSource joins playable ads movement with interactivity that far outperforms video ads (June 2017, press)
- GrowthStack 2016, Retention in 2017 (December 2016, panelist)
- GimmeGrowth, User retention for growth (October 2016, interview)
- Mobile Heroes Boston, Cracking user acquisition at scale (October 2016, panelist)
- Mobile Heroes Boston, Driving Growth Through Retention & Re-engagement (October 2016, moderator)
- A-List Daily, Playable Mobile Ads Get Winning Results (August 2016, press)
- San Francisco Business Journal, After some initial negotiating, bootstrapped startup rides two adtech trends (August 2016, press)
- MediaPost, Puzzle Solved: Interactive Ads Boost App Downloads (August 2016, press)
- Liftoff – Mobile Heroes (April 2016, profile & interview)
- CUNY Graduate School of Journalism, User retention and its importance for businesses (April 2016, speaker)
- Mobile Growth Mini-Summit 2016, Creative Strategies For Mobile Apps (March 2016)
- Applift, Mobile User Acquisition Trends For 2016 (Feb 2016, moderator)
- Sequoia Capital, Mobile Growth Hacking Workshop (Feb 2016, speaker)
- Axilor Ventures, Mobile Growth Jumpstart Workshop (Feb 2016, speaker)
- CUNY Graduate School of Journalism, How mobile technologies are changing media consumption (July 2015, speaker)
- Games Industry, PuzzleSocial builds exec team (April 2015, press)
- Pocket Gamer, Three new hires for Daily Celebrity Crossword dev PuzzleSocial (April 2015, press)
- 500 startups, Mobile growth for startups (Feb 2015, speaker)
- Grow Gather San Francisco 2014, User acquisition trends for the future (June 2014, panelist)
- Mobile Apps Unlocked 2014, Featured expert in office hours (June 2014, speaker)
- Management Paradise, Infinite Bounds 2011 (Feb 2011, press)
- India Info Online, IIM, Kozhikode Organised first E-Summit (Sep 2011, press)
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