Say hello to Ashish Kohli, Senior Mobile Marketing Manager. Ashish is a dynamic force of innovation, strategy, and creativity. His career took a significant leap when he moved from mastering app monetization to leading cutting-edge user acquisition strategies.
When he’s off the clock, Ashish loves exploring new places, listening to classical music, and going for drives. His adventurous spirit extends to his bucket list, which includes paragliding in Oludeniz and scuba diving in Palau. Ashish’s passion and expertise go beyond metrics; they make every project and every day at RocketShip HQ extraordinary.
The work at Rocketship HQ
Q1. What are three 3 words that you would use to describe yourself?
Analytical, Spontaneous, Friendly
Q2. What drew you to RocketShip HQ originally? How has the company changed since?
I was drawn to RocketShip HQ for its innovative solutions and cutting-edge technology in mobile growth.
Q3. What do you like about your job?
I love managing and adding value to the marketing efforts of diverse global mobile brands, both gaming and non-gaming. It’s exciting to work with complex projects that reach wide audiences across the globe!
Q4. What has been your proudest moment at Rocketship HQ?
One of my proudest moments was when Rocketship HQ adopted automation for performance reporting and integrated AI to enhance our creative solutions. This initiative has significantly benefited our clients by uncovering new user motivations in the acquisition journey.
Q5. What is a typical workday like for you?
A typical day at Rocketship HQ involves reviewing accounts, analyzing key developments, and creating reports. I also collaborate with internal and external teams to ensure timely deliverables.
Career journey
Q6. What was a key inflection/turning point in your career?
Joining the adtech industry has been an incredible journey. Over the past decade, I’ve worked with SSPs, publishers, DSPs, and advertisers. The turning point came when I transitioned from learning best practices for app monetization to mastering user acquisition strategies to build the perfect user base.
Q7. Tell us about a mentor or a person who has inspired or influenced you significantly.
Throughout my career, I’ve been inspired by many people, from managers to CxOs. Each has influenced me differently, and I’m grateful for their support in shaping my career.
Q8. What are some of the key lessons you’ve learned over the course of your career?
I’ve learned to invest in myself, stay persistent with my goals, keep my routine organized, and always stay updated with new trends.
Behind the scenes: Who is Ashish kohli?
Q9. What do you do for fun?
I love exploring new places, listening to classical music, and going for drives.
Q10. What are the top items on your bucket list?
- Paragliding in Oludeniz, TR.
- Scuba diving in PALAU.
Connect with Ashish Kohli on LinkedIn
