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Creative Strategy
Break the shackles of fickle performance. Unleash ROAS, Profitability & Scale with AI-powered ad creatives
Rocketship HQ’s creative strategy services help improve ROAS 20-40% or more: by testing 100s of creatives per month with our signature testing and scaling process.
With Rocketship HQ’s AI powered creative strategy services, you can
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Grow Profitably
Drive up to 20-40% improvements in revenues, ROAS, and profitability: through our signature ideation, testing and scaling process.
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Test BIG. Scale FAST
Test 100+ creatives per month, ensuring you never run out of firepower.
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Test wide
Test different angles, hooks, visual cues and formats - to ensure you’re hitting every user segment in a world where creative is the new targeting.
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Close the feedback loop with performance marketing.
Say goodbye to shooting-in-the-dark. We dont just produce ads, we analyse and synthesize learnings to inform future ads(week 1’s performance metrics inform week 2).
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Drive (actual) revenue and growth
Drive incremental conversions, revenue and profitability based on our experience of $100mm in profitable ad spend managed.
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Work with the platforms.
Stay on the bleeding edge based on the latest insights and features from our partnerships with Meta, Google and TikTok.
Access exclusive offers from our partners(free ad spend, creatives and more).
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Stay process-first
Lean on our rock-solid processes so you can sustain your growth trajectory.
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Stay on the bleeding edge
Continue to leverage new & upcoming AI tools to iterate faster, experiment smarter, and unlock scalable performance gains.
Eva Juretic, Growth Marketing Lead, Highrise As one of the top-spending advertisers on TikTok, we have a high bar for great creatives, and Rocketship delivered on both production and performance. We thoroughly enjoyed working with the team, as they communicated strategy clearly, shared detailed briefs, and were generally very open and collaborative..
Siberia Su, UA Lead, MobilityWare Working with RocketShip HQ was like working with a full-blown marketing department. They produced an incredible amount of innovative creatives, and offered detailed and valuable insights in our weekly reviews.
We’ve been on the leading edge of creative-first user acquisition
…and we routinely churn out top 1% ads(screenshot from TikTok partner portal below).
Creative testing is HARD 😭: here are some of the challenges we solve for
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Brutal competition in a Gen AI world:
You often see advertisers with TENS of thousands of ads running.
How do you compete? High volume production is table stakes. You need to combine high-volume production with:
- Experimentation rooted in rigor.
- Concepting based on proven frameworks.
- Solid idea synthesis to build on wins and losses.
- Turbocharging all of the above with cutting edge AI tools.
In other words, you arent running a creative process, you are running an experimentation process. The faster you experiment, the faster you learn - and the quicker you win.
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Creatives fatigue easily.
“It takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!”
- The Red Queen, in “Through the looking glass” - Lewis Carroll.
Leaning on a historically winning creative is like building the world’s most profitable McDonald’s on top of a volcano. Sure, it may be working for you now - but it’s only a matter of time before it all implodes with creative fatigue.
To grow sustainably and profitably, you need to fight creative fatigue - and you do that by getting your next creative winners ready BEFORE your current winners decline.
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Traditional iteration cycles can be slow.
Traditional production cycles take weeks. What happens if something you spent WEEKS on doesnt work? It’s tragic.
How do we compete?
We slash iteration cycles from weeks to days, using AI and high-velocity production - allowing you to identify and scale winners faster.
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Performance signals can be unclear
The platforms with their black box ‘automated’ methodology make it difficult to analyze *why* something is working.
Our signature process isolates winning variables like creators, hooks, and visuals, turning data into actionable insights.
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Underperforming ads can be costly
Without rapid testing, you end up wasting budget on ads that don’t deliver.
Our signature approach balances testing of high volumes with minimizing of risk - by leaning into the platforms’ Bayesian paradigms, reducing waste and driving profitability.
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Platforms change all the time
Constant changes from platforms like Meta and Google make it hard to keep up.
We help you stay ahead by leveraging our deep partnerships and insights, allowing you to pivot quickly and seize new opportunities.
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AI can be overwhelming
GPT, Midjourney and DALL-E are but the tip of the iceberg.
A much much bigger explosion is coming - bringing with it an overwhelm of AI tools, tactics and strategies - making things even harder for marketers and brands the world over to keep up.
Because we’re focused on AI tools specifically for performance marketing, we stay on the leading edge - and unlock these opportunities for you.
If you’d like to solve for these and unlock massive growth for your product in a Gen AI world, I invite you to be a part of Rocketship HQ’s signature creative testing program, which has been battle-tested over 100s of products and 10000+ ads.
If you join us, here is what the first few weeks will look like:
Week 1 🏁
Intake questionnaire: 📝 We review your inputs to truly understand your brand, your customers, your key metrics, what has worked in the past - and what will drive performance going forward.
Launch strategy: 🚀 We prep a rollout plan that encompasses the first set of key creative formats, visual cues and messages to test. We give you a 4 week roadmap to start with.
Onboarding call: 📞 We review with you the first set of changes to get your feedback and to ensure these are in line with your vision and your goals.
Week 2 🏃
First set of creatives ready: 🎨We ready the first set of creatives for launch. This typically includes 10 to 20 creatives that we want to test from the get go.
First stat updates and reports: 📊 We send your first set of updates and reports sharing what we’ve learned: hooks, visual cues, visual hooks and key messaging.
Week 3(and after) 🚀
🛠 Ongoing optimizations This is when things get into a steady state, and we get into an ongoing cadence of optimizations. The cadence here typically looks like this:
🔍 Bi/triweekly deep dives: We do a deep dive of every campaign at every level of granularity.
📊 Weekly report: An in-depth review of all aspects of performance: creative, channels, and campaigns.
🎨 Creative reviews: Review of key creative metrics (upfunnel and downfunnel) to understand creative performance trends, and qualitative insights.
💡 Creative ideation: Review of key creative opportunities based on actual performance, user insights, and market trends.
📹 Creative production: We produce the actual creatives - typically on a weekly ongoing basis.
Which program is right for you?
We bill on a flat-fee basis that is typically a function of the complexity of the engagement, creative volume, and number of channels: so you avoid typical agency percentage billing pitfalls.
We also offer discounts for asynchronous-only engagements: when we arent on calls, we are able to focus on actually moving the ball forward for you.
Other options that you can consider are:
There are a lot of options you can choose from. Why choose this one?
Let’s face it. You’ve plenty of options out there for your creative strategy and execution. You could:
🏢 Hire a digital marketing agency(‘that also does creative’): do you think they’ll ‘get’ the idiosyncrasies of aggressive creative testing?
📈 Hire an creative agency that will produce beautiful creative: can they move FAST and deliver performance?
👥 Recruit an internal team: it’ll take you weeks - do you think you’ll have the right persons?
📚 Watch webinars or read books to try and ‘figure this out’ yourself. Can you afford the time?
📨 Ask folks on Slack groups what to do. How reliable will their advice be?
🧮 Ask your colleagues or industry friends what they are trying. Will this work at all?
The truth is that these things may not move the needle at all for you. You’ve probably tried some of these multiple times.
And sometimes, you don’t want to roll the dice to hire an agency and wonder if it will work. Or watch a 60-minute webinar and apply it all on your own.
Are you doing it right? Is the agency’s strategy right for YOUR situation? How do you even know if this is the right path?
I get it.
Sometimes you just want someone to do it for you.
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Someone that’s been there, done that.
🤓 Someone with over a decade of experience, and a nuanced understanding of everything marketing, everything creative, everything UGC - with experience based on $100mm ad spend managed.
🏆 Someone that’s recognized by and has partnered with Meta, Google, and TikTok - and prides themselves on being on the bleeding edge.
📚 Someone that’s literally written the definitive books on creative-driven marketing.
That is exactly what Rocketship HQ’s creative strategy services give you. Everything you need to win with creative strategy, proven to perform, delivered to you week on week - so you are ready to roll.
Who is this for?
This offer is right for advertisers that:
Have some baseline performance metrics from running past tests OR have significant organic traction.
Have some clarity on their ideal customer profile.
Are ideally spending $20k+ per month at a bare minimum.
Have the potential to scale based on organic traction or past product/performance metrics.
Who is this not for?
Pre-product market fit companies.
Early stage companies that haven’t organic traction.
Think about it this way: if you’re going from zero to 1, we’re not the best for you. We’re best for taking you from 1 to 100.
FAQs
How many creatives should I expect to have tested?
This is typically a function of your vertical, product and CPA/conversion volume. Most advertisers we work with are able to test 50+ ads a month.
BUT wont 50+ ads a month take a TON of budget, like 50 * CPA is massive even for large advertisers? And you say the min budget for this is $20k/mo?
Not if you test strategically - and roll with the platforms’ Bayesian distributions. TLDR: test in low-cost geos - and dont aim to get equal number of conversions per ad.
With this approach: if you are spending a min of ~$20k+ per month, you will very likely be able to test 50+ ads a month.
More details of our recommended methodology in our playbook here: https://www.rocketshiphq.com/meta-fb-creative-testing-guide
Which channels should I run on?
This typically is a function of your product, your audience, scale and vertical. Most advertisers start with Meta - and a few start on TikTok.
Can you guarantee that we’ll scale to XYZ levels?
As many factors(product and marketing related) go into scale, it’s not possible to offer a guarantee. However what we can assure you of is our rock-solid process that has been battle-tested over 100+ products and $100mm+ in ad spend.
For products with the right metrics, we have in place processes that are proven to perform and scale.
Get a FREE no-obligations consultation to receive a FREE creative strategy that will lay out the exact opportunities for your product.