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Gods of Olympus
The empire bounces back: achieving hockey stick growth with paid UA
Overview:
Gods of Olympus is a build and battle game set in Ancient Greece that was launched in 2016. With a rating of 4.7 on the iTunes app store from tens of thousands of users, it is a much-loved game.
The Challenge:
Gods of Olympus had grown for a couple of years via growth that was largely organic, mainly due to players who had loved & enjoyed the game’s experience over the years. The team had engaged in some paid acquisition activity – but never at a significant scale. Aegis Interactive, the makers of Gods of Olympus, engaged RocketShip HQ to unearth and break open new growth opportunities via user acquisition.
"The team at RocketShip HQ is knowledgeable, attentive, and extremely good at what they do. They made enormous improvements in our user acquisition performance while staying very capital-efficient and budget-conscious. It's been a great experience. Working with them has been pivotal for the growth of a small independent studio like ours."
Jay Abney Co-founder & CTO at Aegis Interactive.
Co-founder & CTO at Aegis Interactive.
The Approach:
RocketShip HQ restructured the bidding and audiences in Facebook campaigns – and aggressively began testing creatives. RocketShip HQ dipped into the archive of in-game assets available with the Aegis Interactive team to come up with a myriad of concepts that they tested very aggressively – on both video & display ads.
After unlocking early wins, RocketShip HQ opened up new audiences & geographies to begin unlocking the truly global potential of the game. Employing the same aggressive testing that had resulted in the early wins, the team continued to make massive progress. This resulted in a 5X+ increase in ROAS and a step function increase in revenues in the very first month of our engagement, and opened the way to scaling spends by over 10X in the next few months. All along, RocketShip HQ ensured that the spends were capital-efficient, and that not only the upstream d7 ROAS but also downstream ROAS numbers continued to be strong.
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