Games2Win
Greenfield UA for the win: from zero to profitable growth
Overview:
Games2Win is a leading global casual games publisher headquartered in Mumbai, India, with multiple hit games in different genres of casual games.
The Challenge:
While Games2Win had seen significant organic growth across their key games before their work with RocketShip HQ, they had only spent minimally on paid user acquisition activity. They wanted to scale via paid user acquisition, while staying profitable on their acquisition spend.
“The team at Rocketship HQ have been a complete pleasure to work with. They have been instrumental in helping us explore UA for some of our games with their creative & data processes. We particularly valued the fact that they were laser-focused on driving long term actual profitability for us, not just on projected LTVs or upstream metrics. They helped drive actual LTVs and ROIs for our games while running UA for us.”
Tejas Shah Head of Revenue & Distribution
Head of Revenue & Distribution
The Approach:
RocketShip kicked off UA activity with one of their top games at a test budget, and then eventually drove UA for many of their other games.
From day 1, RocketShip HQ had their eye on actual profitability – not just projected numbers. RocketShip HQ built out predictive models that tracked early cohort metrics – and projected eventual lifetime metrics from this.
RocketShip HQ then built out custom dashboards that pulled in data from platforms and their MMP to track not only the early cohort metrics and projected LTVs, but also to closely monitor how each cohort’s financial health changed as it matured from d0 to d7 to d30 and beyond.
RocketShip HQ did this while aggressively testing out hundreds of ad creative concepts across multiple optimization events and geos – being mindful of the differences in how cohorts aged across these very different parameters, as also how these cohort curves moved with time, seasonality and product changes.
After proving out that the games could attain consistent profitability by d45, RocketShip HQ began to unlock scale across key campaigns – and was able to scale UA spend, eventually driving over 350,000 installs across Games2Win’s games over the course of the engagement.
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