August 17, 2019

How to calculate LTV for mobile user acquisition without a lifetime of data

In this video on the AppMasters Youtube channel, we talk […]
August 1, 2019

How to use rules in Facebook ads for automating decision making for mobile user acquisition (and our top 3 rules)

 As some of our accounts have grown and scaled […]
July 11, 2019

Should you run manual placements on Facebook Ads?

Should you mess with the machine? This was the question […]
June 26, 2019

How UA teams’ incentives can hamper the fight against fraud – and 3 strategies to counter this.

I wrote this guest post on the Mobile Dev Memo […]
April 16, 2019

Snap 101: Glossary of key terms & metrics

If you’re just getting started with mobile user acquisition activity […]
April 4, 2019

Can you manage user acquisition campaigns without a mobile attribution provider/MMP?

As I was discussing with one of our customers recently, […]
December 2, 2018

Does paid marketing suck? Three perspectives – a16z, Social Capital, Mobile Dev Memo

Andrew Chen & Jeff Jordan in this a16z podcast interview(Why […]
November 26, 2018

How to win on Snapchat – 3 strategies to scale user acquisition

As Google & Facebook ads become increasingly competitive, other owned […]