December 23, 2019

Questions To Ask A Prospective Digital Agency in 2020

In this article that I wrote for the Pollen VC […]
November 25, 2019

There are only two ways to scale an app’s mobile user acquisition efforts

As we’ve grown and scaled numerous growth marketing campaigns on […]
November 12, 2019

How Backtesting Can Protect You From Unrealistic LTV Expectations

In this article that I wrote for the Pollen VC […]
November 12, 2019

How to Calculate Accurate ROIs from Apple Search

 In this video on the AppMasters Youtube channel, we […]
November 12, 2019

ASO 101- How to do basic keyword analysis for App Store Optimization

 How do you get started with keyword optimization for […]
October 11, 2019

How to model out DAU from a retention curve

How do you estimate your future DAUs (Daily Active Users) […]
October 11, 2019

How to attribute influencer marketing campaigns accurately

One of the key challenges with influencer campaigns is that […]
October 10, 2019

How we scaled user acquisition from zero to $1.5 million per month

In this article that I wrote for the Liftoff blog […]
October 10, 2019

The world’s best LTV is useless without cash – 3 lessons from averting a cashflow crisis

In this article that I wrote for the good folks […]