Bingo Bash

Sustaining a maturing pioneer’s growth

Overview

Bingo Bash is the world’s #1 Bingo app, and the flagship game of Bash Gaming. Having spent a lot of time in the top 10 grossing apps list on the appstores, it was one of the pioneers of social gaming on mobile.

10 Apple’s top 10 apps of the year (2013).
7 figure monthly budgets in profitable UA.
$170 million Acquisition by Game Show Network

Challenge

Bingo Bash had seen tremendous early growth through organic and paid channels, as evidenced by its consistent presence in top-grossing lists. Shamanth came in at a time when the game was beginning to mature, its organics were beginning to slide – and the low hanging fruit in user acquisition were off the table. Taking the game to the next level of growth was going to be a whole new challenge.

Approach

To address a time when there were no easy pickings, Shamanth led the way with disciplined, capital efficient user acquisition activity. He set up rock solid processes to manage rigorous optimizations and creative refreshes week in and week out that allowed Bingo Bash to manage up to 20 partner relationships, and drive up to $1.8 million per month in profitable user acquisition spending, that led to one of the biggest social gaming acquisitions at the time – as the studio was bought by Game Show Network for $170 million.

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