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Case Studies
How we doubled profitable Facebook spending while improving ROAS by 79%
When Million Victories, the awesome creators of the hit game Million Lords, approached us to expand their user acquisition efforts, we signed off a revamp of their UA strategy to scale faster and profitably.
Check out our retrospective on the project to get a behind-the-scenes view.
Scaling a wellness app: Growing to 4X UA budgets profitably, with 150% ROAS post-ATT
At 20% of their previous ad spend due to performance losses, this wellness app was reeling because of ATT. Our mandate was clear: we needed to solve for ATT’s changes, and scale their spends back profitably.
We took a multi-pronged approach, tackling creative testing, channel expansion and product focus; all with laser focus on incrementality and profitability.
Learn more about how we blended time-honored UA strategies, upgraded to account for SKAN limitations, with cutting-edge testing and measurement frameworks to deliver massive growth.
Driving profitable UA growth post App Tracking Transparency changes
After a promising start, this wellness app hadnt been able to scale their UA profitably - at which point the meditation app team came to Rocketship HQ to unblock their growth. The culprit was of course ATT, which had changed the landscape to the point where conventional wisdom around measurement and optimization was no longer practicable.
The RocketShip HQ team has been tracking ATT from its first announcement. We were primed with alternative strategies that we could validate quickly. Learn more about how we built a robust ATT-proof UA system driven by aggressive creative testing for this mediation app that scaled profitably.
Scaling across the funnel in the midst of ATT changes
Parent Lab aims to solve daily parenting challenges with science-backed, professional advice. They achieved their product-market fit, and were looking to scale their growth and diversify their acquisition channel mix.
The app was immediately struck with a couple of challenges: firstly, their CPAs were unsustainably high, and prevented them from achieving the scale they needed. Secondly, the release of ATT added exponentially more complexity to this already difficult situation.
That’s where the RocketShip HQ team came in. We had built contingency plans for ATT, and were ready to deploy them when tracking and attribution went away. Read more about how we were able to turn things around for Parent Lab, and scale their UA the way they wanted.
Unlocking month-on-month growth in the face of ATT headwinds
Hampr is a hyperlocal, community-based laundry app. It connects people who need laundry done to those who can take on these loads in their homes for additional income.
As it stands, hyperlocal apps have always been a challenge to scale for UA. The audience is limited, tests do not have statistical significance, platform algorithms disfavor local audiences and performance is difficult to optimize. Hampr had super high CPAs to begin with, and then ATT hit. The prognosis was rapidly becoming dismal.
We anticipated the impact ATT would have on performance, so we moved in with a clear strategy to bring down CPAs, iterate rapidly through creatives, and to bring subscriber counts up profitably. This case study details our process and the exceptional outcomes we achieved for Hampr.
Revitalizing a 5-year-old game with creative-driven performance marketing
Adventure Communist is a beloved popular idle-clicking game that has been hugely popular over many years.
The game was aging out, and performance was plateauing. The team was looking to revitalize their UA by exploring new channels. Their creatives were also stagnating and they were looking to breathe new life into the game via strong UA strategy with RocketShip HQ.
We first focused on streamlining their account to improve existing ROAS, and then leaned into creative testing. We dove deep into user motivations, building creatives that broke into new, untapped user segments. Learn more about how we iterated on creatives and testing quickly, establishing an aggressive cadence to achieve superb ROAS.
Greenfield UA for the win: from zero to profitable growth
Games2Win is a leading global publisher, with a formidable portfolio of casual games. They had experienced success with their games, and were looking at implementing UA to scale their growth faster.
We worked with the in-house marketing team to build their UA strategy up from scratch. Right from setting up the infrastructure to validating hypotheses rapidly, the RocketShip HQ team scaled UA for them seamlessly.
Our single goal was to maintain and amplify profitability, and we built the strategy accordingly. Read more about how we achieved profitable, sustainable growth across their games’ portfolio.
Eyes on the prize: Scaling UA exponentially by leaning into new Facebook features
Players’ Lounge is a prize-based, social gaming platform. They were seeing great success and engagement with their platform, so they wanted to scale their UA quickly while keeping their campaign costs on an even keel.
RocketShip HQ is an official Meta Business Partner, so we were able to design a strategy for them that leveraged Facebook’s Campaign Budget Optimization. This is an official Facebook case study, and is available to read on their website.
The empire bounces back: achieving hockey stick growth with paid UA
Gods of Olympus is a highly-rated, much beloved build and battle game, created in 2016. The game was relatively mature, and reached its peak of success largely through organic channels. The team was looking to give the game a new lease of life with paid UA.
The RocketShip HQ team went into battle armed with creative development and tests, structured accounts, and strategies to surface new user segments. Read on to find out how we helped unlock performance for this game.
Scaling a hyperlocal app
Seated was a first-of-its-kind app that offers cash rewards for restaurant reservations. Because of the novel concept, their initial radius of operations was a single city: New York.
The team saw growth with savvy PR activity and organic initiatives, but eventually hit a plateau - mainly because of platforms’ constraints with local audiences. That’s when they reached out to the RocketShip HQ team for UA expertise.
We designed a robust strategy that unlocked both growth and efficiences for their app. Read on to see how we pulled it off.
Intelligent campaign structuring and tailor-made creatives for high-stakes campaigns
Players’ Lounge is a social gaming platform which enables their users to bet on the games they play and win cash rewards. They had achieved success through organic growth, but were looking to attract diverse sets of audiences through paid UA.
That’s where the RocketShip HQ team came in. With a view to maintaining low CPAs and highly profitable campaign budgets, we implemented a structured strategy. Read our case study to see how our strategies achieved enormous scale for Players’ Lounge.
Accelerating the pace of growth of a lightning-fast job-search app
JobGet is a job-search app that helps service workers get jobs fast - sometimes as quickly as 24 to 48 hours. JobGet has been featured in leading publications such as Boston Business Journal, NPR, and MIT News among others. JobGet had run its growth primarily using influencers and social channels, and had begun testing paid ads. Their chief constraint was that they were operating only in Boston. How much growth could they achieve with systemic testing and optimization?
