For ironSource Ads, mastering the art of optimizing ad creatives and source apps is a pivotal strategy for campaign success.
By scrutinizing campaign-level creative performance reports, you gain the insights needed to make informed decisions, trimming the underperformers and nurturing the winners in your ad creatives portfolio.
Within ironSource Ads, you can easily access detailed performance reports at the campaign level through the ‘Report Generator.’ Dive into the last 7, 14, or 30 days of data, and dissect the performance metrics, including Click-Through Rate (CTR), Installs per Million (IPM), Return on Ad Spend (ROAS), Average Revenue Per User (ARPU), and more.
Imagine you uncover that certain creatives are lagging behind in CTR or struggling with ROAS. Pause the underperforming creatives and replace them with fresh concepts ripe for testing. This dynamic approach ensures that your ad budget is allocated efficiently, sparing you from pouring resources into lackluster ads.
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Similarly, when you’ve meticulously organized your campaigns across multiple geos, gaining insights into their performance becomes paramount. ironSource Ads empowers you to delve into geo-wise analysis, aiding you in pinpointing the star performers among your target regions.
By comparing the metrics across geos, you can swiftly identify the high-performing geos that drive optimal results. Armed with the knowledge of your top-performing geos, you can craft targeted optimization strategies, redirect budgets, refine ad creatives, and tailor messaging to cater to the unique preferences and behaviors of each geo.
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Also, keeping a close watch on your source app performance is paramount.
To streamline your campaign success, you must pinpoint any underperforming source apps and take action.
Ideally, it’s best to optimize source apps once they’ve accumulated more than 30 to 50 installs. This deliberate approach ensures that decisions are based on a substantial data pool, enabling you to make well-informed adjustments for optimal campaign performance.
You can easily access the source app performance report at the campaign level drill-down or through the ‘report generator’.
The Bid Manager empowers you to fine-tune your pricing strategies by campaign, country, and application based on performance, all while implementing multiple changes in one go.
As you must have noticed by now, mastering the art of creative, geo, and source app optimizations is your key to success. By crafting engaging ad creatives, targeting the right audience in the right regions, and fine-tuning your source app selections, you’ll not only boost your campaign’s performance but also maximize your return on investment.
