This Privacy Policy (“Privacy Policy”) explains how information is collected and used by RocketShip HQ LLC(“RocketShip HQ” or “we”, “us”, “our”) and its subsidiaries and affiliated companies.
This Privacy Policy applies to the following:
- 1. The data practices on the websites RocketShipHQ.com, MobileUserAcquisitionShow.com, TheDailyAd.Net, MobileGrowthLab.com and any other websites we may operate in the future (“Websites”).
- 2. The data practices relating to the marketing data that RocketShip HQ provides its partners and customers (“Businesses”), while we administer, measure and monitor their mobile advertising activities on their behalf in the course of managing their advertisements on platforms such as Facebook, Google, TikTok – among others.
- 3. Our relationship with representatives of our existing and prospective Businesses using our Websites.
We are committed to protecting and respecting data privacy. Please read this Privacy Policy carefully.
Personal Data Processed
We process the information you provide us when you submit an inquiry on our Website.
When you visit our Website, you can submit an inquiry through our online contact forms or through our chat-bot. When you contact us, you will be asked to provide information such as your name, work email address, phone number, company name and the subject of your inquiry. We refer to this entire data as “Inquiry Information”.
We collect and process your contact information when you engage us to use our websites – or those of third parties we use, which may include but not be limited to Facebook, Google, TikTok, and various analytics and measurement tools.
When a representative of an existing or prospective Business uses or wishes to use our websites, we collect that representative’s contact details such as name, email, phone number, position and company, and information relating to the engagement between us and the Business which is made with the involvement of the representative. We refer to this entire data as “Contact Information”.
You do not have a legal obligation to provide us with your Inquiry Information or Contact Information; however, if you choose to not share this information with us we may not be able to respond to your inquiry or provide you our services.
The services we provide involve processing information of the Business’s data subjects.
In order to provide our services to a Business, we process personal information of the Business’s end-users. We do this as a data processor (also known as a service provider) on behalf of the Business and under the Business’s instructions.
Generally, we process personal data regarding the behavior and usage patterns of the end-users of mobile applications and other mobile properties operated by the Business. Subject to the Business’s discretion, the personal data processed by the Platform can include, among others, the end-user’s IP address, Apple’s ID for Advertising (IDFA), Google Android ID and Advertising ID for Android (AIFA), carrier user “ID”, and geo-location information.
We refer to this type of data as “Platform Information”.
If you are a data subject of the Platform Information (i.e., you are a Business’s end-user), and would like to obtain more information on the collection and processing of your personal data, please contact the Business which is the data controller of your personal data.
We also collect analytics information about your use of our various websites.
When you visit the Websites, we record and collect certain information about your interaction with the Websites, including the IP address from which you access the Website, time and date of access, type of browser used, language used, links clicked, and actions taken while using the Website or Platform (“Analytics Information“).
Data Controller and Data Processor
The Business is the data controller of the Platform Information, and RocketShip HQ is its data processor.
Each Business is the data controller of its own Platform Information. They determine the purposes and means of processing that data. We only process such data based on their instructions and for the purpose of providing our services to them.
RocketShip HQ is the data controller of Inquiry, Information Contact Information and Analytics Information.
How we process personal data
- To respond to and handle your inquiry.
- We process your Inquiry Information to contact you about your inquiry and handle your inquiry.
- To send you administrative communications.
- We process your Contact Information to send you communications and administrative emails, to manage the provision of the Platform to you and to provide you with further information and updates about our services, products and technology.
- To send you marketing communication.
- We process your Inquiry Information and Contact Information to send you marketing communications such as newsletters, know-how articles, webinar and event invitations, and other useful industry information and announcements.
- We will do so if we believe you might be interested in receiving these communications from us. You may unsubscribe at any time by contacting us via our online contact forms available at rocketshiphq.com or via the unsubscribe link in each marketing communication you receive from us.
- If you provided your personal email address to us and we believe that you are a representative of a prospective Business, we will use the Inquiry Information and Contact Information to determine your business email address (using third party tools) so that we can communicate with you through your business email address.
- To provide and maintain the Websites.
- We process your Analytics Information to provide, maintain and improve your user experience when accessing our Websites.
- We also process the Analytics Information to improve our email communications.
Who processes your data
We will not share your information with third parties, except in the events listed below or when you provide us your explicit and informed consent.
We will process information with our service providers helping us to operate our business.
We will process personal information with the assistance of our service providers who assist us with the internal operations of the Websites. These companies are authorized to use your personal information in this context only as necessary to provide these services to us and not for their own promotional purposes.
If you have abused your rights to use the Websites or our services, or violated any applicable law, we will share information with competent authorities and with third parties (such as legal counsels and advisors), for the purpose of handling of the violation or breach.
We will share your information if we are legally required.
We will share information if we are required to do so by a judicial, governmental or regulatory authority.
We will share your information with our corporate group of companies.
Because we operate our business as a corporate group of companies, we may also share your information with companies in our corporate group for the same purposes set out in this Privacy Policy. They include:
RocketShip HQ OÜ(Estonia)
We will share your information with third parties in any event of a change in our structure.
If the operation of our business is organized within a different framework, or through another legal structure or entity (such as due to a merger or acquisition), we will share information only as required to enable the structural change in the operation of the business.
Cookies
What are cookies?
Cookies are text files, comprised of small amount of data, that are saved on your computer or other device (e.g. smartphone, tablet, etc.) when you use the internet and visit various websites.
The information that the cookies maintain is read by the website you visit, during the session of your visit to the website (these are called ‘session’ cookies), and when you return to visit it again (these are called ‘persistent’ cookies). We also use techniques called web beacons and web pixels for purposes similar to the use of cookies.
We use cookies necessary to operate the Website, for website statistics, for marketing purposes and to remember your website preferences.
We use cookies for a number of purposes, as briefly explained below:
Necessary: Cookies that are strictly necessary for the functioning of the Website. The Website cannot operate properly without these cookies. You can set your browser to block or alert you about these cookies, but some parts of the Website may not function properly.
Statistics: Analytics cookies that help us understand how you and other users interact with our Website by collecting data that does not directly identify you.
You can always delete or disable cookies.
You can always delete the cookies saved on your device through the settings of your computer browser or device. You can also disable cookies for future use through the settings of your computer browser or device.
When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/
Security and data retention
We will retain your Inquiry Information, Analytics Information and Contact Information for as long as we need it for business purposes, and thereafter as needed for record-keeping matters.
We will retain Inquiry Information, Analytics Information and Contact Information for the duration needed to support our ordinary business activities operating the Website and our services. Thereafter, we will still retain it as necessary to comply with our legal obligations, resolve disputes, establish and defend legal claims and enforce our agreements.
We will retain Business Information in accordance with the Business’s instructions and only while the Business uses the Platform.
We will retain Business Information pursuant to the Business instructions, and only for the duration needed to provide our services to you.
We implement measures to secure your Information.
We implement measures to reduce the risks of damage, loss of information and unauthorized access or use of information. However, these measures do not provide absolute information security. Therefore, although efforts are made to secure personal information, it is not guaranteed, and you cannot expect that the Website or Platform will be immune from information security risks.
International Data transfers
We will internationally transfer information in accordance with applicable data protection laws.
If we transfer your personal data for processing at locations outside your jurisdiction, we will abide by data transfer rules applicable to these situations.
Additional information for individuals in the EU or UK
RocketShip HQ is the data controller of the Inquiry Information, Contact Information and Analytics Information.
The following is the contact information of RocketShip HQ as the primary data controller of the Inquiry Information, Contact Information, and Analytics Information:
RocketShip HQ LLC
1412 Broadway, 21st FL, MA124
New York, NY 10018
United States
Email: hi@rocketshiphq.com
Legal basis under EU law for processing your personal data.
The legal basis for processing Analytics Information is our legitimate interest in maintaining, developing and enhancing the Website and our services.
The legal basis for processing your Inquiry Information for the purpose of responding to and handling your inquiry is our legitimate interests in responding to your inquiry.
The legal basis for processing your Contact Information and Inquiry Information for the purpose of marketing our services or offering the Platform to you is our legitimate interests in developing and maintaining our business relationship with you as a representative of an existing or prospective Business.
The legal basis for processing your Analytics Information for the purpose of handling instances of abusive use of our services is our legitimate interests in defending and enforcing against violations and breaches that are harmful to our business.
The legal basis for processing your information where we are legally required to share it, is our legitimate interests in complying with mandatory legal requirements imposed on us.
The legal basis for processing your information in the event of a change in our corporate structure is our legitimate interests in our business continuity.
With respect to RocketShip HQ’s processing of your Inquiry Information, Contact Information and Analytics Information, you have certain rights to access, update or delete information, obtain a copy of your information, withdraw your consent and object or restrict certain data processing activities.
If you are in the EU or UK, you have the following rights under the GDPR in relation to RocketShip HQ’s processing of your Inquiry Information, Contact Information and Analytics Information:
Right to Access your personal data that we process and receive a copy of it.
Right to Rectify inaccurate personal data we have concerning you and to have incomplete personal data completed.
Right to Data Portability, that is, to receive the personal data that you provided to us, in a structured, commonly used and machine-readable format. You have the right to transmit this data to another service provider. Where technically feasible, you have the right that your personal data be transmitted directly from us to the service provider you designate.
Right to Object, based on your particular situation, to using your personal data on the basis of our legitimate interest, including processing your information for marketing communications. However, in cases other than processing your information for marketing communications, we may override the objection if we demonstrate compelling legitimate grounds, or for the establishment, exercise of defense of legal claims. You may also object at any time to the use of your personal data for direct marketing purposes.
Right to Restrict the processing your personal data (except for storing it) if you contest the accuracy of your personal data, for a period enabling us to verify its accuracy; if you believe that the processing is unlawful and you oppose the erasure of the personal data and request instead to restrict its use; if we no longer need the personal data for the purposes outlined in this Policy, but you require them to establish, exercise or defense relating to legal claims, or if you object to processing, pending the verification whether our legitimate grounds for processing override yours.
Right to be Forgotten. Under certain circumstances, such as when you object to us processing your data and we have no compelling legitimate grounds to override your objection, you have the right to ask us to erase your personal data. However, we may still process your personal data if it is necessary to comply with a legal obligation we are subject to under laws in EU Member States or the UK or for the establishment, exercise or defense of legal claims.
If you wish to exercise any of these rights, contact us at hi@rocketshiphq.com
We reserve the right to ask for reasonable evidence to verify your identity before we provide you with information. Where we are not able to provide you the information that you have asked for, we will explain the reason for this.
If you are the data subject of the Business Information we process on behalf of a Business, and would like to exercise any of your EU or UK rights, please contact the Business.
You have a right to submit a complaint to the relevant supervisory data protection authority.
Subject to applicable law, you have the right to lodge a complaint with your local data protection authority. If you are in the UK or EU, then according to Article 77 of the GDPR, you can lodge a complaint to the supervisory authority, in particular in the Member State of your residence, place of work or place of alleged infringement of the GDPR.
In the United Kingdom, this is the Information Commissioner’s Office (ICO)
– Water Lane, Wycliffe House, Wilmslow – Cheshire SK9 5AF
– Tel. 0303 123 1113.
– Website: https://ico.org.uk/
For a list of national supervisory authorities in the member states of the European Economic Area and their contact information, click here: https://edpb.europa.eu/about-edpb/about-edpb/members_en
CCPA Information for consumers residing in California
This is the personal information we have collected over the past 12 months when we operate as a “business” under the California Consumer Privacy Act (CCPA):
| Categories of Personal Information | Specific Types of Personal Information Collected | Source of Information |
| Identifiers | Name, work email address, phone number (within Inquiry information, and Contact Information)Website login information (within Contact Information) | The consumer themselves |
| Information that identifies, relates to, describes, or is capable of being associated with, a particular individual | Subject of your inquiry (within Inquiry information and Contact Information) | The consumer themselves |
| Professional or employment-related information | Company name and position (within Inquiry information and Contact Information) | The consumer themselves or the Business they are associated with |
| Commercial information, including products or services purchased, obtained, or considered | Subject of your inquiry expressing interest in our PlatformInformation relating to the engagement between us and the Business which is made with the involvement of the consumer as a representative of the Business | The consumer themselves or the Business they are associated with |
| Internet or other electronic network activity information | IP address from which you access the Website or Platform, time and date of access, type of browser used, language used, links clicked, and actions taken while using the Website or Platform | The consumer’s device |
The following are the CCPA business or commercial purposes for which we use each category of personal information. Details about the information we collect for each category are provided in the table above. More details about the business or commercial purposes are provided in the privacy policy’s section titled ‘HOW WE PROCESS PERSONAL DATA’:
| Categories of Personal Information | Business or commercial purposes pursuant to the CCPA |
| IdentifiersProfessional or employment-related information Commercial information, including products or services purchased, obtained, or considered Information that identifies, relates to, describes, or is capable of being associated with, a particular individual | Providing customer service, processing or fulfilling orders and transactions, verifying customer informationAuditing related to a current interaction with the consumer who is a job applicant Processing transactions and verifying customer information |
| Internet or other electronic network activity information | Detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, prosecuting those responsible for that activityUndertaking internal research for technological development and demonstration Undertaking activities to verify or maintain the quality of the service and to improve, upgrade or enhance the service Debugging to identify and repair errors |
Please note that we do not sell your data and we have never done so.
The following rights apply only to a California resident who is not a representative of a Business receiving a product or service from RocketShip HQ and only in relation to personal information that is not in the context of the Business receiving a product or service from RocketShip HQ:
| Categories of Personal Information | Business or commercial purposes pursuant to the CCPA |
| Disclosure of Personal Information We Collect About You | You have the right to know:· The categories of personal information we have collected about you; · The categories of sources from which the personal information is collected; · Our business or commercial purpose for collecting personal information; · The categories of third parties with whom we share personal information, if any; · The specific pieces of personal information we have collected about you. |
| Right to Deletion | Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:· Delete your personal information from our records; and · Direct any service providers to delete your personal information from their records. Please note that we may not delete your personal information if it is necessary to: · Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us; · Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity; · Debug to identify and repair errors that impair existing intended functionality; · Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law; · Comply with the California Electronic Communications Privacy Act; · Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent; · Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us; · Comply with an existing legal obligation; or · Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information. |
| Protection Against Discrimination | You have the right to not be discriminated against by us because you exercised any of your rights under the CCPA. This means we cannot, among other things:· Deny goods or services to you; · Charge different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties; · Provide a different level or quality of goods or services to you; or · Suggest that you will receive a different price or rate for goods or services or a different level or quality of goods or services. Please note that we may charge a different price or rate or provide a different level or quality of goods and/or services to you, if that difference is reasonably related to the value provided to our business by your personal information. |
| Designate an authorized agent to submit CCPA requests on your behalf | You may designate an authorized agent to make a request under the CCPA on your behalf. To do so, you need to provide the authorized agent written permission to do so and the agent will need to submit to us proof that they have been authorized by you. We will also require that you verify your own identity, as explained below. |
If you would like to exercise any of your CCPA rights as described above, you should email us to: hi@rocketshiphq.com
We may ask you for additional information to confirm your identity and for security purposes, before disclosing the personal data requested to you, by using two or three points of the data verification process, depending on the type of information you require.
Changes to this privacy notice
If we change this Privacy Policy, we will make efforts to proactively notify you of such changes.
From time to time, we may change this Privacy Policy. If we do so, we will make efforts to proactively notify you of such changes. In any event, the latest version of the Privacy Policy will always be accessible at rocketshiphq.com/privacy-policy .
Last Updated: September 4, 2022