How to calculate LTV for mobile user acquisition without a lifetime of data

In this video on the AppMasters Youtube channel, we talk about how to calculate LTV with a spreadsheet and without a lifetime of data.

To be clear, there are more sophisticated strategies to calculate LTV. We find that this simple approach is often enough for most app developers to get started with. Most apps don’t necessarily need the details of a sophisticated LTV model(which often requires resources that many folks don’t have) – they just need to get started with a simple model. This is a model that is very often good enough.

(Pic credit: @Austin Distel on Unsplash)