May 12, 2026
Bayesian allocation works for A/B testing mobile ad creatives at scale. Equal-split testing breaks down with hundreds of thousands of variants. Here is why.
May 8, 2026
Three assets per concept to validate. Tens or hundreds to scale the winners. The workflow that turns one winning ad into thousands of intentional variants.
May 7, 2026
In this episode, Shamanth analyzed 335 Runna display ads and […]
May 7, 2026
Validate concepts with AI creatives, then commission UGC on the winners. Where to find creators, how to verify rates by DM, and the brief that scales one shoot into many variants.
May 4, 2026
You can’t pick a good mobile UA agency from their […]
May 4, 2026
Run 3-5 parallel scaling campaigns instead of consolidating spend into […]
May 4, 2026
Most mobile ad hooks fail because they're treated as a line of copy. They're a stakes problem and a packaging problem; both must be solved.
April 30, 2026
Ladder is one of the fastest growing fitness subscription apps […]
April 30, 2026
The best hooks are discovered, not invented. The hooks that […]
