Sanctuary
Helping a mystical services company shoot for the stars.
Overview:
Sanctuary is the first-ever astrology app to provide live, on-demand personalized readings with
professional astrologers. Sanctuary has been featured in leading publications such as the New York Times, New York Magazine, WIRED, SELF, Well + Good, the Los Angeles Times, and Cheddar.
The Challenge:
Sanctuary had hit their early subscriber growth goals through some very savvy social marketing and early work on paid user acquisition. With their limited funding, they knew they would have to unlock significantly higher performance with their paid ads than they had done in the past in order to sustain & accelerate their growth. This was the circumstance in which they engaged RocketShip HQ.
"RocketShip HQ get mobile user acquisition like no one else. They have an incredibly nuanced understanding of the complexities of the Facebook platform & the mobile app ecosystem - and they relentlessly iterated on our creatives, audiences and bids to drive our growth. They also truly grasp the dynamics of an early stage company like us - and understand what it takes to unlock massive growth."
Ross Clark
CEO, Sanctuary Ventures.
CEO, Sanctuary Ventures.
The Approach:
RocketShip HQ kicked off work with Sanctuary by embarking on aggressive creative testing – and by iterating on various themes/concepts to attempt to unlock efficiencies. After the first few iterations failed to move the needle by much, RocketShip HQ’s relentless iteration and experimentation broke open the user acquisition efforts – as the team unlocked a slew of creative concepts that immediately began to drive the app’s cost-per-subscriber down.
The team then began to experiment with bidding options and audiences, while continuing to iterate on creatives – and was able to scale user acquisition spend while continuing to drive cost-per-subscriber numbers down. These are the results that RocketShip HQ was able to drive within the first quarter of work with Sanctuary – and the team is excited for the tons of other opportunities that lie ahead.
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At this point we are only taking on advertisers with a minimum of $50,000 a month in ad spend for our fully managed services.
(If our fully managed services aren’t a good fit for you, please consider our advisory services - or free office hours).