November 2, 2023

Maximizing Your Mobile Gaming Creative Strategy

Your creative approach can make all the difference to your […]
November 2, 2023

Unveiling the Truth: Probabilistic Matching and SKAN Billing

Now, let’s unravel an issue that has confused many app […]
November 2, 2023

Maximizing Ad Campaign Performance with Creative, Geo and Source App Optimizations

For ironSource Ads, mastering the art of optimizing ad creatives […]
November 2, 2023

Crafting Engaging Ad Creatives: Strategies for ironSource Ads Campaigns

Nailing your creative strategy can be the difference between strong […]
November 2, 2023

Unlocking the Full Potential of ironSource’s Bid Types and ROAS Optimizer

To maximize the effectiveness of our user acquisition campaigns, it’s […]
October 30, 2023

Creative, exploratory, and adventurous: introducing our new  Creative Strategist Mihika Pal

Say hello to Mihika, a chef turned marketer and the […]
July 7, 2023

UGC ads: 4 checks to ensure your creator’s footage is perfect

In a previous article on creating UGC ads, we explored […]
July 4, 2023

UGC ads: The top 3 things never to miss when requesting footage from creators

How do you create the perfect UGC-style video ads quickly […]
May 30, 2023

Maximizing Campaign Performance with Unity Ads: An Overview of Optimization Strategies

Unity Ads has become a key mobile ad platform for […]